TradSNCF: AI to help rail staff welcome Olympic Games travellers
TradSNCF, rail operator SNCF’s AI-powered translation tool, enhances the travel experience for millions of passengers from around the world by ensuring smooth communication and optimal traveller information during and beyond the Paris Olympic and Paralympic Games.
Welcoming the Olympic and Paralympic Games in Paris is a great pride for the SNCF, but it poses significant logistical challenges, particularly in terms of mobility and traveller information.
For SNCF, this event is a unique opportunity to accelerate its innovation programmes and sustainably improve the travel experience.
AI-powered passenger traffic management
Each year some 80 million foreign tourists visit France, many of whom do not speak French. This is what lead the SNCF to launch its project, to facilitate the mobility of all its customers, regardless of their language. In stations, time and efficiency are crucial, both for travelers who want to reach their destination without obstacles and for SNCF staff who need to ensure the smooth flow of passengers. These two objectives can now be achieved with a quick and effective translation tool deployed to all 50,000 customer service staff. TradSNCF is an instant translation solution that is very ergonomic and easy to use. It has been developed using the best AI translation technologies.
"It is a beautiful illustration of our capacity to innovate, which will remain as a 'legacy of the Olympic and Paralympic Games."
Laaziz Aouaa - Project Manager, Digital Department, SNCF Group
The idea is simple: a traveller at a station or on a train asks a question in their language, it is automatically translated into French for the staff, and their response is returned in the traveller’s language.
TradSNCF is a concentration of innovation, equipped with algorithms specially trained to best respond to the huge variety of situations encountered in stations.
The solution allows dialogue in 130 languages. It includes over 3,000 words or expressions related to the railway and transport domain in the most common languages, to avoid any misinterpretation. It is available on mobile devices, smartphones, and tablets.
"AI translation technologies are learning technologies. Their adoption requires specific support to build trust in the tool and make the most of the technology."
Rémi Weiller - Director, Transport Consultancy, Sopra Steria Next
New functionalities turbochange AI potential
With TradSNCF, customer service staff now have a translation solution that perfectly meets travellers' needs, assisting them before, during, and after their journey.
A series of enhancements and developments are currently being studied, including the development of a dedicated app (rather than a web app), the addition of an offline mode to support staff working in low-connectivity areas, automatic language recognition, document scanning functionality, and the creation of a "favourite phrases" section.
Discussions are also underway to add new languages and continue improving accessibility and ergonomics.
The use of TradSNCF extends beyond interactions between station staff and travellers, as it is also used by community managers to respond to internet users and for contextual information displayed on station screens.
The solution has already been deployed at stations in key cities throughout France and will soon be deployed across the entire country to facilitate travel for all foreign tourists visiting the country each year.
A true mark of its commitment to welcoming visitors, TradSNCF perfectly illustrates SNCF's capacity for innovation in the service of travellers and will remain as a legacy of the Olympic and Paralympic Games.
Months to develop the solution
6
Languages spoken via the solution
130
Railway-specific words incorporated intro TradSNCF
3000
"TradSNCF perfectly illustrates the great diversity of Sopra Steria Group's expertise with active collaboration between specialised contributors: integration, Industry & Services, People & Change, and Public Service."
Roxana Rotaru - Consultant, People & Change, Sopra Steria Next
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